Build a marketing team that can stand on its own.
Many small businesses welcome marketing interns through youth employment and skills development programmes. They gain enthusiastic people who are ready to learn, but they often don’t have an experienced marketing leader to guide them. Manlou steps into your business as your outsourced Marketing Manager for three months to build structure, coach the team, introduce systems, and create repeatable ways of working.
Marketing interns need leadership, feedback, and a clear understanding of how a professional marketing team operates.
Without guidance, businesses face inconsistent content, unfinished campaigns, and interns leaving without developing meaningful skills. This programme develops both the business and the people.
We build the foundations of an internal marketing department.
We begin by understanding your business, goals, and audience. From there, we build the foundations of an internal marketing department: defining roles, establishing weekly planning meetings, introducing campaign management processes, and creating reporting dashboards.
We coach interns on real projects while building long-term systems. The goal is not to run your marketing forever — it is to leave your team capable of running it themselves.
From foundation to independence.
Month One
01
Build the Foundation
Audit current marketing activities, create strategy, assign team roles, and introduce planning tools. Establish content workflows, approval processes, and campaign calendars.
Month Two
02
Build Confidence
Team manages campaigns with guidance. Coaching, work reviews, email marketing, paid advertising fundamentals, and AI tools for productivity.
Month Three
03
Build Independence
Team takes ownership of campaigns while workflows are refined and documentation prepared. Marketing department operates with confidence and consistency.
Everything needed to build a functioning marketing department.
A marketing team that understands how to work together.
Interns leave with practical experience, the business retains the built systems, and leadership gains visibility through simple reporting.
R7,500/month
Three-month engagement
Designed for small businesses ready to build a capable in-house marketing function.
Your business deserves more than random marketing activity
Let’s build a marketing team with structure.
Systems that continue delivering value long after the programme ends. Book your free 30-minute Strategy Session today.